NOT AS PRETTY AS YOU

For your internal light shines eternally

Videography by me

Photography by @yaranehme and myself

Creative Direction by me

@marina_horacio

Using the model here, the idea was to show casual the jewelry is yet still hold that little bit of WOW factor that the Brand owner wanted.

Song choice was chosen by the brand, and in post production, we really wanted to mix in a little trend with the photo rips, yet not drown the video in them keeping the video as timeless as possible.

@maleekagordon_

We wanted to use Maleeka in a really simple way. show off the jewellery with a bunch of closeup shots and really making the video feel natural.

@notasprettyasyou

Meet the brand owner, this video with her was fully improvised, and really just a run and gun situation, which was really fun. We wanted to tell a story of her jewelry brand in a fresh and simple way while staying true to her background using some Brazilian beats to make the video feel like home.